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iittala
iittala Group is a leading company in modern Scandinavian design. The Group has a strong position on its home markets in Finland, Sweden, Norway and Denmark and now the US.
The heart of iittala's design philosophy is formulated along Kaj Franck's early thinking. According to Franck, "objects should always be appropriate, durable and functional." This is why one of the most important functions of design is to make sure that objects designed for everyday use should be universally usable.
Iittala is a place for those who favor sustainability over consumption and want to create timeless, mindmade objects for everyday use. Many iconic and original individuals have long been associated with Iittala. Some of those individuals are: Alvar Aalto, Antonio Citterio, Kaj Franck, Alfredo Haberli, Bjorn Dahlstrom, Tapio Wirkkala and Timo Sarpeneva.
In the natural flow of things all objects will not last forever. They might break or colors and sizes in the assortment might change. But as all Iittala objects are designed to be combinable, even though all variations might not be offered all the time, any new purchases will still fit with existing and future Iittala objects. This allows you to build and refresh your own personal Iittala collection endlessly over time.
Less is more. Mies van der Rohe's legendary statement has become even more relevant to our planet today. Is it relevant to you? If it is, you might want to follow iittala's philosophy and refuse throwawayism.
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